Humantic AI · 2023 – 2024
Building a content and social function from zero.
15K+
LinkedIn followers, up from 7,000 in six months
Solo
video pipeline built and delivered end to end
The challenge
Humantic.ai, an early-stage startup under 20 people with a two-person marketing team, needed a content and social function built from scratch. There was no publishing cadence, no video pipeline, and a LinkedIn account with no consistent growth.
Why it worked
- Customer voice was king: Real customer stories built trust with a niche B2B audience faster than generic thought leadership could.
- One system, many formats: Every interview was engineered to become multiple assets, so growth compounded instead of resetting each week.
- Solo ownership meant no handoffs: The same person who ran the interview wrote, edited, and published it, so nothing lost momentum in transition.
- A consistent cadence: Showing up reliably, even at small scale, is what an audience learns to trust and return to.
- How we count
- Work by our people. Self-reported from LinkedIn analytics.
- Source
- LinkedIn analytics · content calendar