JustCall
Scattered feature announcements became a 43% open rate newsletter.
43%
open rate, roughly 2x the B2B SaaS industry average
2.3%
CTR sustained, up from 1.8%
The challenge
JustCall shipped a new feature every two weeks during its AI pivot, but had no single channel keeping customers, channel partners, and tech partners aware of what changed and why it mattered to them. Without one, users missed out on valuable benefits and JustCall missed out on deeper customer engagement..
Why it worked
- One story got the spotlight: Cutting each issue to a single focus meant nothing competed for attention. Ideal for a busy audience that just wanted the headline.
- Relevance before recap: Leading with "what does this update do for me" put the value front and centre. Readers did not have to guess how the new feature would help them.
- Editorial informed by in-app data: Signals from in-app campaigns shaped how upcoming features got positioned, rather than guesswork or “gut feelings”.
- How we count
- Work by our people. Self-reported from newsletter reporting.
- Source
- Newsletter analytics · in-app campaign reporting