Great marketing
needs great taste.

Five years in TV news, then fifteen in marketing, because news wasn’t hectic enough. Moulded by the agency grind, then multiple B2B SaaS companies. The kind of crazy that’s crazy enough to work.

• Content Strategy
• Editorial Leadership
• Brand Voice
• B2B SaaS
• Thought Leadership
• Podcast Production
• Webinar Programs
• Social Strategy
• AI Workflows
• Ghostwriting
• Team Leadership

Twenty years between the buyer and the product across sales, support, product, and marketing. Becoming a product marketer was almost inevitable, a series of happy accidents.

• Product Marketing Strategy
• Positioning & Messaging
• Customer Language
• Competitive Intelligence
• Go-to-Market Leadership
• Sales Enablement

Eight-plus years in early-stage B2B SaaS. Learned it all on the job. Started in finance, became the first marketing hire at a startup, and never looked back. Fluent in product, translator for everyone else.

• Zero-to-One GTM
• Product & Market Intelligence
• Positioning & Messaging
• Launch Strategy
• GTM Systems
• Content Engines