JustCall
From ad-hoc webinars to a repeatable demo engine.
330+
average registrants per webinar
57%
attendee rate
8%
sales conversations per event
The challenge
Before this program, JustCall's webinars ran without a calendar or plan, produced whenever someone could line up a guest. PMM handled customer-focused sessions, marketing handled thought leadership, and neither connected to the other. Even so, the webinars were generating real inbound interest.
Why it worked
- One single calendar improved coordination: Sequenced topics kept prospects moving session to session instead of starting cold each time, driving registrant growth.
- Retargeting between sessions: Closed the gap between events, so attendees arrived warm, supporting the 57% attendee rate.
- Segmented follow-ups: Attendees and no-shows each got a distinct reason to return, instead of one generic recap.
- A poll at peak interest: Asking for the demo at the session's high point removed friction and pushed the 8% conversion rate for demos.
- How we count
- Work by our people. Self-reported from webinar program reporting.
- Source
- Webinar platform analytics · program reporting