Slintel
A post-sale education program that lifted CSAT to 9.2 out of 10.
9.2/10
CSAT
114%
growth in newsletter open rate, 14% to 30%
+18%
product activation
The challenge
Once a deal closed, Slintel had no consistent way to keep customers engaged or supported. Onboarding hadn't been touched in months, webinars only ran for prospects, and the newsletter had no strategy behind it. Customers had little reason to stay engaged after signing.
Why it worked
- No hard sell, only education: Webinars and onboarding focused on teaching customers how to make the most of their subscription, with real use cases.
- Content matched to the reader: Technographics and field stories piqued the curiosity of the tech-forward audience and drove newsletter opens.
- Onboarding timed to the release: New value was visible the moment the revamped version of the product shipped, lifting activation by 18%.
- Feedback loops ensured constant iteration: Content built from real customer calls addressed actual usage friction.
- How we count
- Work by our people. Self-reported from internal program reporting.
- Source
- Internal program reporting · CSAT survey · newsletter analytics