JustCall · 2024 – 2025
A wall of integration logos became a signup channel.
+48%
trial signups from the structural rebuild
+25%
sales-accepted-lead to customer
309
signups and 123 demos from partner pages, Jan to Aug 2025
The challenge
Buyers shortlist software by whether it works with the tools they already run. In July 2024, JustCall's integration directory treated that moment as an afterthought: a flat grid of logos over thin pages that hadn't been touched since their original builds. Every partner page looked the same, said little, and had never been tested against a control. It was a place to list integrations, not a channel that could convert. We wanted to change that.
Why it worked
- Every change had to prove itself: Pages ran against a control version, so decisions came from evidence, not opinion, and the winning pattern was repeatable.
- Structural revisions to the pages: The rewrite proved the ceiling; the rebuild, the sidebar, tabs, pricing path, and interactive walkthrough, is what actually moved signups.
- Win once, reuse everywhere: Once the rebuilt page won, every later page inherited it, so every iteration gave us better data.
- Written to the outcome: Pages built around the job the integration does, not the logo, gave a buyer a specific reason to sign up.
The other surfaces
- How we count
- A/B-tested against a control. Self-reported from monthly PMM reports.
- Source
- A/B test logs · monthly PMM reports