Wingman · 2022
Launched last against bigger rivals. Beat the install goal by 2.5×.
#11
on the Product Hunt launch day leaderboard
2.5×
installs against the launch goal
The challenge
Wingman was launching its mobile app into a market where larger, better-funded competitors already had one. How could we generate interest in the app without making it sound like Wingman was late to the party? That was the real challenge here.
Why it worked
- One narrative, every screen: The app inherited the site's language, so the app felt familiar - an extension of what customers were already using. This helped convince existing customers to adopt the app quickly.
- A launch template: The store listing, video, QR codes, deep links, and Product Hunt push were built as one kit, so launch day had everything it needed to turn attention into installs.
- In-house activation to keep things moving: An internal group kept the Product Hunt page active through the day instead of leaving the ranking to luck.
- Customers given special attention: Email and in-app notifications put the app in front of the people already sold on Wingman, which is the group most likely to install the app.
The launch screens
App Store and Product Hunt launch collateral, January 2022.
- How we count
- Self-reported; the Product Hunt launch page lists our team among the makers.
- Source
- Product Hunt · app install log · launch collateral